A blog is the best way to attract new prospects to your website. Businesses that blog average 55% more website visitors than those that don’t. Blogs are a great resource for web users to connect with others of similar interest. It is also a great tool for repeat visitors and website retention. A good blog allows a website to become more of a living and evolving entity as fresh content and visitor engagement constantly grow and build it’s significance among the millions of other blogs and websites out there.
Blogs can increase a websites traffic, promote a brand, and encourage visitors to purchase products and services. It can be used as a powerful online public relations mechanism to reach new and existing customers. Blogs are also heavily monitored by search engines since they are frequently updated and contain the latest news and information that search engine users constantly seek.